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From 1947 onwards Christian Dior proclaimed his desire to be as much a perfumer as he was a couturier. Passionate about flowers, he sketched the contours of a veritable style for Dior's perfumes, breathing into them all the modernity featured in his creations.
THE EMBODIMENT OF CREATION
As Dior Perfumer-Creator, François Demachy embodies the expertise and great creativity of Dior perfumes. François Demachy perpetuates the heritage of Dior with rigor and creativity.
THE CRADLE OF PERFUMERY
The Grasse region, in southern France, is closely tied to the history of Dior fragrances. This exception terroir for flowers is an endless source of inspiration for the perfumer.
A QUEST FOR THE FINEST INGREDIENTS
To bring Dior fragrances the finest ingredients, François Demachy travels the world in search of raw materials with rare qualities.
The bottle is a true artform at Dior. For some emblematic fragrances, the bottling is done by hand by the Diot Atelier ladies. At the Dior manufacturer, they perpetuate a true artistic craftmanship.